Why I Recommend Flodesk to All My Clients (After Trying Every Other Email Platform)

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As a virtual assistant who supports therapists with everything from content creation to strategy, I’ve pretty much tested every email marketing platform out there. And while some tools were okay, most of them left my clients (and me!) overwhelmed, uninspired, or just straight-up confused.

That changed when I discovered Flodesk.

Now, I confidently recommend Flodesk to all my therapy clients. Not because I’m just trying to be trendy but because it’s seriously transformed the way I support their marketing, branding, and client connection strategies.

And full transparency: I’m a proud Flodesk partner, so this post includes my referral link and code. If you choose to sign up through it, I may earn a commission – at no extra cost to you.

So let’s dive in: Why Flodesk? And why do I keep coming back to it even after trying all the other big-name platforms?

1. Beautiful Templates That Actually Match My Clients’ Brands

Most therapists I work with spend so much time and energy building a strong brand identity – from calming color palettes to intentional fonts and messaging. But when it comes to email marketing? That brand recognition often falls flat.

With Flodesk, that’s no longer the case.

Flodesk offers a gorgeous collection of designer-quality templates that actually feel modern and on-brand. Whether my client leans minimalist, earthy, feminine, or bold, I can find a layout that mirrors their exact vibe. Better yet, we can plug in their brand board, custom fonts, and color palette right into their account.

It’s like Canva meets email marketing – in the best way possible.

2. Drag-and-Drop Simplicity = No More Tech Overwhelm

Many of my clients are therapists first, business owners second. They don’t have hours to tinker with clunky email builders, write code, or troubleshoot formatting issues.

That’s why Flodesk’s drag-and-drop editor is a total game-changer.

You don’t need to know a single line of code to design something that looks professional and polished. You can easily add text blocks, images, videos, buttons, Instagram previews, and more – without getting stuck or frustrated.

As their VA, this has made collaboration so much smoother. I can create a branded email in minutes, and they can tweak it later with zero learning curve.

3. Seamless Branding = Consistency Clients Notice

Brand recognition is key, especially for therapists who are building trust through every client touchpoint. I’ve seen firsthand how consistently styled emails (same colors, fonts, tone) can create a sense of safety and familiarity.

With Flodesk, we create custom brand kits right inside the platform. That means every email looks and feels like a natural extension of their website, Instagram, or business card.

The result? My clients’ subscribers actually start to recognize their emails – and more importantly, open them.

4. Automation That Feels Personal (Not Robotic)

I know the word “automation” can feel…well, cold. But hear me out – Flodesk makes automation feel thoughtful and personal.

Whether it’s a welcome sequence for new subscribers, monthly check-ins, or seasonal updates, Flodesk allows us to set up workflows that still feel human. These emails are easy to build, customize, and schedule—without losing that warm, supportive therapist voice.

Many of my clients are shocked by how much time and energy they save once we set up just a few automations. Suddenly, email marketing isn’t something they dread—it’s something that works for them while they focus on sessions and self-care.

5. It’s Built for Creatives—and Therapists Are Creative!

Let’s be honest—some email platforms feel like they were made for tech bros. Not therapists. Not creatives. Not people trying to lead with heart.

Flodesk is different. The entire user experience is centered around beauty, ease, and intuition. That’s why it works so well for my clients. Therapists are deeply creative. They want to express their personality, connect with their people, and do it in a way that feels good.

With Flodesk, they can send newsletters, free resources, event invites, and nurture sequences that look and feel like them. No clunky menus. No outdated templates. Just simple, stunning communication that supports their business goals.

6. Analytics That Make Sense (Finally)

So many platforms throw numbers at you without telling you what to do with them.

Flodesk’s clean, easy-to-read analytics dashboard helps my clients track what really matters: open rates, click-throughs, and subscriber growth. I use these insights to guide strategy—and even better, my clients understand them too.

Together, we can quickly see what emails are working, what their audience is loving, and where we can improve. No spreadsheets required.

Email Marketing Doesn’t Have to Feel Like a Chore

Most therapists I work with never thought they’d be into email marketing—but with Flodesk, they get it. They feel empowered. They feel creative. They see how showing up in inboxes can build trust, grow their business, and even help potential clients take the next step.

If you’ve been looking for a way to uplevel your email marketing in a way that feels true to your brand, I can’t recommend Flodesk enough.

Ready to give it a try? You can use my Flodesk partner link here and get started today.

✨ Your brand deserves to be seen—and your emails deserve to reflect the amazing work you’re doing.

Use code GBS50OFF to get 50% off your first year of Flodesk

Disclaimer: I’m a proud Flodesk partner and may earn a commission if you sign up using my link. All opinions are 100% my own and based on real experience with clients I support.